An Impactful Platform
for Creators
The Watch Music Conference (TWMC) is an annual, multi-day immersive event designed to empower the next generation of creators, industry leaders, and artists across Africa and the global diaspora.
Our Mission
To create a world-class platform that connects emerging African talent with the global music ecosystem — fostering collaboration, opportunity, and cultural exchange.
Our Vision
A future where African music genres — afrobeats, amapiano, alté, gqom, highlife — define global sound, supported by a thriving creator economy.
Our Promise
Every panel, performance, and workshop is designed to deliver measurable impact — career-defining moments, deals, and lifelong networks.
What to expect
TWMC brings together 3,000+ creators, 200+ speakers, and 50+ partner organisations for an electric three-day program of panels, masterclasses, performances, and curated networking.
Our agenda blends strategic conversations with unforgettable nightlife — pairing boardroom-quality industry discussions with the energy of Lagos's most iconic venues.